When you think of marketing, you often think of colorful advertising posters and intrusive TV commercials. This is because the terms advertising and marketing are often used synonymously . On closer inspection, however, this turns out not to be entirely correct, because although advertising and marketing are related terms, they describe two relatively different fields. This article will clarify exactly what these differences are.
There are many definitions of the term marketing in the literature. Broken down to the essentials, marketing is a complex process that covers many different segments. All of these areas aim to bring a service, product or event to market or to make it better known.
Most of the marketing process takes place behind ghana whatsapp data the scenes in companies . What comes to the surface and is therefore visible to the public is advertising . Behind every advert, commercial or poster there is a marketing strategy that determines the target audience and the message of the advertisement as well as its appearance. While marketing takes place more in the background, advertising is about actively communicating a certain message to an audience . But marketing does not end there: the results of a campaign are measured and adjustments are made if necessary.
What exactly is marketing?
Marketing is a holistic approach that includes the promotion and sale of products or services, including the associated market research and advertising. There are various areas linked to marketing, each of which has different tasks and is subject to constant change. In recent years, for example, the areas of online marketing and social media marketing have become significantly more important. The focus of marketing is always on the needs of the target group. This means that all company activities are closely aligned with the market and focused on the customer .
To achieve this, marketing must provide answers to the following questions:
What products do I offer?
What price should I ask?
Where and how do I sell my products?
How can I promote my product?.
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