Knowing how to improve your SEO on WordPress is essential to achieving good positions in Google searches, ensuring more traffic. Several studies indicate that the first links that appear as a result of Google searches are the ones that are clicked the most. And for this reason, the first position has become highly contested by companies and blogs. Always aiming for the increase in traffic to occur spontaneously. If you want to learn some tips on how to improve your SEO on WordPress, we have a complete material to help you implement the appropriate techniques.
How important is it to improve your SEO on WordPress? The main goal of improving your SEO on WordPress is to ensure a lasting increase in traffic to iran email list your page. When all your pages are well optimized, several search results will find your page as one of the first results. And this is important so that your WordPress website or blog is constantly accessed and discovered by new users.
SEO optimization is a free strategy for generating organic traffic. It is essential to do this even if you use paid traffic strategies. After all, paid traffic and organic traffic strategies complement each other and help ensure that your page is always highly visited. But how do you improve your WordPress SEO? If you want tips, keep reading and check out our list of tips.
1. Install an SEO plugin on WordPress
WordPress itself has built-in optimization features, but if you want to boost results you can use Yoast SEO.
By using this plugin, you can optimize each page of your website with the chosen keyword. Yoast has integrated analysis based on recent updates from Google itself.
For this reason, it is an interesting plugin to perform a general check on all your pages and help with constant optimization.
2. Use the right keyword
When creating content to improve your SEO on WordPress, it is important to identify the most appropriate keyword. Ideally, you should create content based on what your audience is looking for. The content should be relevant at that moment and have a high search rate.
Furthermore, the content needs to be related to your product, brand or service. From there, you should launch the content and monitor its performance. Google Keyword Planner itself is a free option for conducting keyword research. Remember that the content does not only need to be optimized; it is important that it is material that adds value to the lives of your reader. If the reader accesses the website, spends some time reading the content and realizes that it did not resolve their questions or doubts, they will probably not return to the website.
Therefore, in addition to generating content in line with current trends, it is essential that this material is relevant.
3. Adjust your link structure
It is important to remember that a cleaner URL structure helps search engines find your post more easily. Keeping your link structure cleaner is very important and the process is simple. You should go to your control panel and click on settings and then click on permalinks.
There will be an option for “post name”, this is the best structure to boost your SEO. After all, with a clean link, the page will be more present in searches on the topic. This is a very simple detail that some people don’t know about, but it will make all the difference in your SEO on WordPress.
4. Remember mobile devices
There is no longer any room in the market for websites that do not load properly on cell phones or tablets. And because Google knows this, it prioritizes responsive websites as the first search result links. If your website does not adapt to the screens of different devices, people who access the page via smartphone or tablet will not have a good experience.
The ideal is to adapt your website so that it is responsive. This will help the page appear among the first in search results. If the website is fully optimized for SEO and is not responsive, the page will tend not to be among the first results. Precisely because Google prioritizes pages that offer a good browsing experience.
5. Every post should have a focus keyword
As we said before, keywords are an important part of SEO optimization in WordPress. In addition to using keywords that are currently trending, each page must have a focus keyword.
The inclusion of this keyword in your content should be natural and without excess. If possible, it is a good idea to include it in the first paragraph of your text. In addition, the focus keyword should be present in your title, subtitles and in your URL.
6. Content focused on quality
People often make the mistake of focusing solely on improving SEO on WordPress and forgetting about the quality of the content they produce. Although a well-optimized website is easy to find, people will only stay on your site if the content is relevant. If your website doesn’t have in-depth content or content that makes sense to the visitor, they won’t stay on your site for many minutes.
For this reason, it is essential to pay attention not only to optimization but also to the content you publish. Trying to delve deeper into the topic and answer all your audience's questions are important considerations.
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