Big data marketing: opportunities, challenges and management

[shuklarani621]

Discover the opportunities offered by big data marketing, the challenges it entails, and take note of some recommendations to optimize its management.
The critical part of big data marketing is the information itself . But data is more than just a bunch of characters and numbers. It’s not a spreadsheet, but potential knowledge that comes from listening to customers , understanding what they’re interested in, what they respond to and what they ignore, and figuring out what you can do about it as a marketer.



What is big data marketing?
Big data marketing is the set of implicit and explicit data that canada number dataset the company through web analysis, CRM or social networks and which in itself constitutes a great opportunity to observe more closely the experience of its customers, from beginning to end. This allows companies to:

Segment prospects intelligently.
Market efficiently and effectively.
Personalize every interaction and the entire customer journey.
Optimize your marketing budget and maximize its impact.
It all starts with listening to the data. And that is the great marketing challenge.



From Bit... to Big Data: The term Big Data has become very popular, but what is Big Data really?


What are the challenges facing big data marketing?
The data collected from customers is disparate and comes from a wide variety of marketing channels and sources . The challenge posed by this heterogeneous set of raw information is how to obtain clean, complete and reliable customer data and associate it with accurate profiles.

If this is already complicated in terms of big data, it is even more so when it involves multiple sources, with different names, email addresses and devices, and is riddled with incomplete forms, major data gaps, duplicates and other quality issues.

Companies often end up accepting a fragmented view of the customer due to their inability to overcome this challenge. This is the price they pay for marketing, but in reality, they should avoid this complacency because solving the problem is within their reach.