As the name suggests, a Coolhunter is a trend hunter. The term was first adopted in 1997 by The New Yorker magazine to refer to the activity carried out by DeeDee Gordon, a publicist specialising in market research. Although Coolhunting is not strictly a new discipline, there are currently many emerging approaches that are becoming more and more important in the market and redefining the use of the term.
To put it simply, a Coolhunter is a professional who specializes in detecting and understanding future market trends in rcs data lebanon to guide the activity of one or more companies. Although the concept has been more closely linked to fashion, today the expression is used to designate the analysis of consumption habits and the practices hidden behind these simple and fleeting fashions. These elements of analysis, which we call trends, are more closely linked to motivations than to consumption acts.
The job of a Coolhunter is to help a company decipher trends and business opportunities, assess the situation and impact of the organization on the market and plan actions that allow it to anticipate what is coming, in order to achieve better results in the development of its activity. The Coolhunter is a professional with a powerful strategic level, capable of generating new modes and forms of communication to promote new products and designs.
To achieve these results, the Coolhunter must have a wide range of knowledge related to fields such as psychology, sociology, semiotics, communication or anthropology, which allow him to understand and decipher the behaviour of citizens. Also, to develop this activity, mastery of the Internet, social networks and other digital tools is essential.
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