Google result with rich snippet event

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For a full list of rich snippet types and SERP features you can apply to your pages, check out Google's list of search features .

How to get rich snippets?
The benefits of a rich snippet should be clear by now, but how do you make them appear in your search results?

For a rich snippet to appear on a SERP, structured data markup must be included in the code of your content page.

Google crawls your page and translates this code so that it appears as one of the types of rich snippets shown above.

What is structured data?
Structured data is a language or code that helps communicate bahamas telegram number database information about the elements on your content page.

They can highlight types of content, and a search engine will translate them to better understand what the content on your page is about.

Structured data tells Google how to organize entities in its knowledge graph ; it’s a critical part of its long-term understanding of what information means.

Structured data is a type of language that Google trusts to provide correct information.

So, in addition to the organization of entities, structured data has the advantage of being able to provide improved elements in search results.

As search engines become more sophisticated in understanding and organizing information, they increasingly rely on structured data to sort entities and different types of content.