It went viral, now what? How to turn reach into strategy

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Imagine waking up and looking at your phone and seeing an avalanche of notifications: your account has just gained thousands of new followers overnight. Does it seem like a distant dream? The truth is that, with the reach and power of social media, this scenario is more within your reach than you might think. And that's when you need to know how to turn reach into a strategy. A recent example was the case of Jeniffer Castro , the passenger who became a media phenomenon after being embarrassed and having her image exposed on social media for not giving up her seat to a child during a flight. Who doesn't remember this case that even became a song ?


This situation transformed her from an anonymous bank employee into a public figure, accumulating more than 2 million followers on Instagram. But the namibia email list big question is: how to deal with virality and evolve from sudden success to consistent and sustainable growth in the long term ?

This is exactly what we will explore in this blog post. We want to show that transforming reach into a strategy requires planning and professional advice.

Happy reading!

The unpredictability of viralization
Going viral on social media can happen completely unexpectedly, and no one can predict how or when it will happen. A spontaneous video, an authentic moment or even an unusual situation can reach millions of people in a matter of hours.

One entrepreneur who knew how to turn reach into strategy was Flávia Oliveira , who, in 2023, when opening her jewelry store, chose to show each step of the process on her TikTok profile . This strategy generated so much connection and identification with the brand that today Favi Jóias has more than 62 thousand followers on its Instagram profile .

reach in strategy

Opportunity or trap?
Many people dream of going viral, and it's no wonder: this is one of the quickest ways to achieve visibility on social media. However, going viral is not synonymous with digital success and requires attention, especially when it happens unexpectedly.

Many brands and individuals gain a large audience without being prepared to transform reach into a strategy and manage that exposure, which can result in frustration, loss of followers after the peak of viral popularity or attracting followers who have no affinity with the business .

Therefore, before trying to go viral or taking advantage of a spontaneous viralization, it is essential to ask yourself the right questions:

How is my brand positioned?
Is my communication clear and aligned with the audience I want to attract?

With the tsunami of attention, protecting your online reputation and building an authentic and consistent image becomes crucial. Only then can you turn outreach into a solid strategy that brings positive and lasting results .

reach in strategy

How to turn reach into strategy
I went viral, now what?

Here are some tips for you to deal professionally and authentically with the chaos that can be viral on social media:

If you want engagement, you need to interact. Respond to comments and messages attentively and cordially, always maintaining your brand's tone of voice. This not only creates connection, but also strengthens your identity.
Take advantage of this moment to reinforce your message and offers This is your moment to shine! Use this sudden reach to highlight the unique features of your brand or product. Create strategic content that directs your audience to actions that bring returns, such as visiting your website, learning about your offers or subscribing to exclusive content.
Establish a social media management plan. Set clear goals and track your metrics to assess performance. Most importantly, be prepared for online crisis management. This way, you will be able to manage your audience growth in a sustainable way.