The industrial sales market is more dynamic than ever. The effects of the pandemic, supply chain shortages, employee retention and the threat of a recession have created a number of challenges that manufacturers continue to face.
The realm of industries that fall under this manufacturing umbrella is seemingly endless, but across the spectrum you can find some similarities that separate the successful from the subpar.
One of the ecuador email list commonalities that signal a successful operation is the attention paid to marketing efforts, especially to your website. Companies large and small that understand the importance of a well-built website tend to be better positioned than their competitors.
We will cover the top 5 benefits that building your website can bring to your manufacturing organization.
1. CREDIBILITY AND LEGITIMACY
At first impression, your website can be a direct reflection of your business. Unfortunately, a potential customer may judge the quality of your products by the quality of your website, if not intentionally, then subconsciously.
If they perceive your website as outdated, slow, and not representative of the products or services you provide, they will be more hesitant to consider you during their decision-making process.
Having an up-to-date website can prove that you are a trustworthy and reliable company. Your website is a great place to showcase operational or quality certifications, such as ISO, and testimonials that help inspire confidence in potential customers.
2. PRODUCT DISPLAYS
Pictures speak louder than words. Manufacturing portfolios, online catalogs, and other product databases help viewers truly understand the scope of your business, the industries you serve, and the products you manufacture.
Allowing potential and existing customers to browse your products helps move them from the awareness stage of the buyer's journey to the consideration stage.
Customers are more likely to initiate contact with your sales team if they find the product information on your website to be beneficial, relevant, or of interest to them.
3. LEAD ATTRACTION
An attractive website with good copy helps promote brand awareness and interest and can improve the speed at which customers move through the sales funnel.
Not only will you be able to attract more leads with a robust website, but you will also attract quality leads to your business.
Through SEO and digital advertising, you can make your website work for you. Target the right audiences with the right products and you will significantly increase your conversions and increase your leads.
4. RECRUITMENT OF TALENTS
Websites that showcase your facilities, work, benefits, and even team members create a better sense of your company culture.
While it’s not a completely new term, company culture has become an influential factor in employees’ workplace considerations. People like to know what they’re doing in a new job, and having a well-developed career page can attract the right types of candidates, especially those who will last.
You can mitigate turnover and attract the right employees by showcasing your workplace, displaying detailed job descriptions, and highlighting any benefits or compensation packages on your website.
5. ACCELERATED PROCESSES
If your website hosts forms, online ordering, or call-to-action buttons, you can help streamline certain processes where applicable. This can free up time, allow you to use your resources elsewhere, and be an additional revenue channel for your business.
Here are some examples:
Online ordering for standard materials or products
Automated repeat orders
'Request a quote' forms integrated directly into your website
Downloadable Resource Sheets
Customer portals for order history, material information, resources, etc.
The benefits that an integrated website can bring to your manufacturing business don’t stop there. Having a website that represents the quality of your products and organization is essential to generating new leads, capturing sales, and growing your business.
- Board index
- All times are UTC
- Delete cookies
- Contact us