Click to enlargeChristmas offer from Ex Libris «with expiration date» until December 4, 2023.
During the Christmas season, customers are looking for special gifts for friends and family. Data-driven marketing enables retailers to understand the exact preferences and interests of their poland rcs data customers. This allows them to create tailored advertising messages that offer relevant product suggestions for specific gift recipients. The more relevant the product is to the viewer, the greater the sales opportunity. Personalizable products are also very successful during the Christmas season: By adding the name of the recipient, the product suddenly fits the person even better - and gives the gift-giver another strong reason to buy.
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This is how Lindt’s sweet surprises seem to have been made for the recipient (2023).
Awakening childhood memories
Christmas is often closely linked to childhood memories. Many people remember the magic and excitement they felt as children during the holiday season. Advertisements that appeal to such nostalgic feelings can elicit a strong emotional response. By reliving these positive emotions, customers are more likely to be motivated to purchase products associated with these happy memories. Nostalgia can be a powerful tool for building trust and an emotional connection to the brand.
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