James also stresses how important it is to respond to all reviews. He says, “Google has specified …that if you respond within 24 hours to your Google reviews, both positive and negative, you will rank higher than people that don’t bother. So there are a lot of people who don’t respond to positive reviews because they just think, “oh, that’s fantastic, great, I’ll leave it.” But just say thanks. Thank you so much for the feedback. If you get a negative one, just be diplomatic, but make sure you respond because you’ll rank higher than businesses that don’t bother.”
Posts
A lot of businesses or clubs don’t bother with europe rcs data posts, as they don’t seem to drive any more traffic to your site. However, what they do affect is your Google ranking. James says, “Google posts now account for about 7% of your local rankings in Google. So, what that means is you can impact another 7% on top of that 49% where you rank by just doing these posts.”
If you’re wondering what to post, just use the same sort of content you use for your Instagram or Facebook pages. Things like recent good reviews, upcoming events or images with a caption of a recent class or session are all fine. James suggests posting at least once a week, but ideally twice a week.
By using all of these features you really will maximise your Google Business Listing. However, if this all seems a bit overwhelming, James suggests that at the very least you should do these three things:
Change your Google Business Profile title by looking at Google Trends
Create multiple listings if you have multiple locations
For more information about how to get your club’s / organisation’s website ranking on Google, read this article.
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