See how to create effective targeted marketing campaigns

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Advertising campaigns with poor targeting do not generate profits for companies. This also demotivates the team, as employees feel that they have worked hard and the results have not come. This is why targeted marketing is so important.

Through marketing focused on specific objectives, you can significantly increase the chances that the right people will be interested in your products and services. In this post, we will talk a little more about this concept and, most importantly, how to put it into practice. Check it out!

What is targeted marketing?
Targeted marketing is a strategy for identifying thailand number dataset groups and their characteristics. When you map them out, you can design the most effective campaign possible, using the media and social networks where your target audience is actually present.

It relies on an analysis of information and data (including through technological tools such as Big Data, Business Intelligence and others). The objective is to answer 3 questions, represented by simple terms. See below.

Who? Targeted marketing begins with research into the consumer profile. This will allow for precise segmentation.
What? What product or service meets the needs and preferences of the customer mentioned in the previous question?
When? Here, the concern is to pinpoint the moment in which the customer shows interest or need to acquire the solution offered.
An important point is that targeted marketing is not a “rival” of digital marketing or word-of-mouth marketing, among other branches. In fact, it is a global strategy that can use all of these techniques to yield good results.

Step by step guide to applying targeted marketing to your strategy
Now, we’ll show you the main activities to put a targeted campaign into practice, as well as long-term actions to optimize your marketing routines. Check it out!

1. Do the segmentation
If marketing is targeted, it is necessarily focused on certain groups of people. To achieve this segmentation , it will be necessary to draw up a profile of the ideal customer — in order to find them and interact with them directly.

The most common means of segmentation are as follows:

demographic segmentation: it is based on information such as age range, education level, income, gender and profession, among others;
geographic: focused on the region where the targeted customers live;
behavioral focused on ideal customer behavior patterns . It considers the purchasing journey and interaction with the brand;
psychographic: here, the focus is on combining demographic information with psychological traits, such as personality, lifestyle and habits;
Firmographic: best suited for business to business - B2B. Here, you study company information, such as size, industry, revenue and number of employees.
2. Define the objectives
Set your goals for each campaign. Targeted marketing is a very specific strategy, so you also need to keep in mind the goals of the activities you perform. And don’t forget to address the 3 questions we mentioned.

In digital marketing strategies, for example, it is important to segment your online audience based on the characteristics of the people you want to see your posts. In paid media and social networks, limit your reach by interests, gender, location, and other criteria that you deem relevant.