Katie says, “Whenever you’re advertising your holiday camps, the natural place to start is always your existing clients, it’s a great way to increase revenue by sometimes up to 30 percent.” Marketing to them is easy since you already have their contact details and more importantly a positive relationship.
Plus, holiday camps present a golden opportunity for your current members to bring along their friends for a taste of what you offer. Since it’s not a long-term commitment, it’s an easy, no-pressure way for newcomers to experience your services. So, not only do you get to serve your existing customers better, but you could also win over some new ones.
The benefits of holiday camps extend brazil rcs data beyond just your own financial gain. Many of your team members would appreciate the opportunity for a steady income throughout the year.
Plus, offering consistent work is an effective way to retain your talented staff, especially in an industry known for high turnover rates.
How to make a sustainable holiday camp business model
In order to prevent burnout and financial failure, you have to find strategies to make running your business as easy and streamlined as possible.
That requires planning and looking at the bigger picture.
Here are some ways Katie suggests this can be done:
Build and nurture your team
When you find talented individuals, make every effort to keep them by your side. Listen to their concerns, support them as much as possible, and give them financial stability by giving them work throughout the year.
Promote monthly payments over termly fees
Katie recommends avoiding having a huge influx of cash at the beginning of every term as it makes it hard to budget and plan financially. By encouraging your customers to switch to monthly payments, you can ensure a steady flow of income that’ll help you avoid revenue dips throughout the year.
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