Pull instead of Push: The basics of content marketing

[Mitu100@]

Classic advertising measures are increasingly missing their target, whether it's a TV spot, flyer or display ad. The reason for this is phenomena such as "banner blindness" or "advertising wearout", where you are exposed to so much advertising that you no longer consciously notice it. You probably know it best yourself: you're surfing the Internet and suddenly an advertising banner pops up. Before you even know what is being advertised, you've already clicked the cross in the corner - or your ad blocker has already done it.

In recent years, content marketing has established itself as a technique for addressing your target group in a non-intrusive manner with valuable content , thereby promoting both bahrain telegram screening customer acquisition and customer loyalty . Content marketing follows the motto: pull instead of push, inbound instead of outbound, attract instead of chase.

What is Content Marketing? A Definition
By definition, content marketing is a strategy in which self-created content is intended to appeal to the target group. This content can be informative or entertaining and ultimately aims to attract new customers while retaining existing customers. The topics are chosen so that they are relevant to the target group. That is why we don't run a fashion blog, for example (as software nerds we clearly lack the know-how), but instead write about topics related to marketing and sales in small companies.

In addition, advertising is avoided, so a detailed description of your top seller, for example, does not fall under content marketing.