Account Based Marketing Tips

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With account-based marketing, you can focus your marketing on specific groups of your audience. To get started, follow these tips.

1. Identify relevant accounts within your target audience
Analyze your audience as a sales and marketing team. Then, look at the data and subsets of your audience. This could be by company size, sales process, geography, income, etc.

Target Audience
You can create buyer personas for these groups of accounts so that you and your team can better understand them, their needs, and why they matter. This will help you find the best way to work with them.

2. Understand each team member involved in decision making
Customer-based marketing focuses on understanding the decision france email list makers involved in complex purchasing processes. Most purchasing decisions involve an average of seven people . While these seven people may vary by company, you will find many similarities in these buying teams and their members.

By learning more, you can engage each member of your buying team in the ways necessary to make the final purchasing decision.

Assess the challenges each stakeholder faces, then develop content that will help overcome those challenges.

3. Engage stakeholders through the necessary channels
Now that you know the members of each account, you can engage customers in the way that works best for them. For some, that might be email, for others, social media, or one-on-one conversations.

This stage is all about building relationships. You want to spend time getting to know your customers and decision-making teams.