What is a landing page and how to use it effectively?

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A landing page is an extremely important page in the purchasing process. It is on this page that we can ultimately convince a customer to make a purchase, fill out a form, sign up for a webinar or take another desired action. So what does a landing page look like and what should it contain to be effective? I will tell you about that today.

In the article you will read about:

What is a landing page?
Why create a landing page?
Are the home page and landing page the same?
How to create an effective landing page?
How to promote a landing page?
Summary
What is a landing page?
A landing page is a specific type of website. This is where a potential customer middle east rcs data “lands” after clicking on an ad, a call to action (CTA button) or, for example, a link in a newsletter. Importantly, a given landing page is created for only one campaign, which is intended to acquire customers for a specific product or service.

Why create a landing page?
A landing page is created so that the visitor can fulfill a precisely defined goal on it. The most common goal of a landing page is conversion. And such a conversion, depending on the situation or the type of product/service being promoted, may be making a purchase, filling out a form with contact details or even signing up for a webinar. But that's not all. A landing page is a page that we can use, for example, to measure interest in a new offer that we are only planning to introduce to the market (pre-sale).