Google Analytics 4: How to Access, Configure and Use

[shuklarani621]

Published by

Gustavo Luby
/ Lead Generation / Google Analytics 4: How to Access, Configure and Use
Summary [ Hide ]

1 What is Google Analytics 4?
2 How to Activate Google Analytics 4 Today?
3 Main Differences from Google Analytics 4
4 What happens to my GA Universal account?
As of July 1, 2023, Google Analytics 4 will be the romania number dataset for analyzing our websites, did you know?

But don't worry: in practice, little will change other than the way the information we already see in Google Analytics is displayed.

The version we are using today is Google Analytics Universal, which has brought enormous practicality compared to the previous version. Before, each website had its own Google Analytics linked to an account.

With Google Analytics Universal, one account could have multiple properties and manage multiple websites at the same time. This is great for those who work in agencies, for example, or have multiple secondary websites to track.

Now, all the features you know and love from Universal will migrate to Google Analytics 4, which also has some new features. To show you how it works, we’ll show you some screenshots of it working on our website.

But first, I recommend that you watch our webinar, which is very complete and hands-on on the subject:

Webinar | GA4 Beyond Migration: Advanced Practices for Marketing Managers
What is Google Analytics 4?

Google Analytics 4 is the new version of Analytics, emerging to replace Universal – using some of the things that Universal invented and creating new ones.

One of the great revolutions of GA 4 is the collection of data based on events instead of sessions. This greatly changes the understanding of how your website is being used.

Basically, Universal Analytics worked only based on user sessions on your website natively, and with events and hits that you could configure manually.

This manual setup relied – and still does – on Google Tag Manager. So, in order to interpret the data, you would need an Analytics expert or the help of a developer.

Google Analytics 4 now captures these events by default, without you having to configure anything. And with that, it completely changes your entire data capture and display structure.