Although this profile must be distinguished from the UX designer who is in charge of the user experience, both must work hand in hand so that current or potential clients have a positive and satisfactory interaction with the brand or company. To do this, there are multiple strategies that must be prioritized.
What is a UI designer?
A UI designer, or interface designer , is a person who is responsible for bc data mexico the visual appearance and arrangement of elements in a digital product . This could be a website, an application, or software, among others.
The specific purpose of their work is to make interaction with these products intuitive and simple . In other words, to find what you are looking for with little effort. The environment or space where the visual appearance is displayed and with which users interact is what is called the interface. That is why we talk about UI design, which is the user interface or User Interface. UI should not be confused with UX .
But what are these elements that are part of the UI designer's job? Well, we are referring to the choice of colours, icons, buttons, fonts and the general arrangement of all of them on the page that is displayed on the screen. They are, therefore, aspects related to aesthetics. However, it is not enough for them to be attractive; they must also be easy to find and use. That is, there must be a balance between aesthetics and functionality.
To achieve this, you must have training in graphic design and visual arts , or a specific UI postgraduate degree. As for skills, understanding user experience or UX , knowing advanced interface design and prototyping tools, attention to detail and assertive communication and the ability to work collaboratively are particularly important.
UI designers must work together with UX designers , interaction designers and software developers. Together, they will ensure that the interface meets the technical and user experience requirements.
UI designer
What are the duties of a user interface (UI) designer?
The functions of a UI or interface designer can vary from one company to another. It all depends on whether this profile covers all the facets related to interaction or if it only deals with those that are more specific to this job. The latter are the ones we leave you below:
Visual appearance design
As we said in the explanation of this role, this is its main function. But before proceeding with all the graphic elements, their fonts and colors, you must communicate with the interaction designer. This is the one who does research and analysis of the target audience , so that the choices are in line with their preferences or profile characteristics. In addition, the visual identity of the brand must be respected and the focus must be on making the user experience positive.
Create a style guide
Once the features of the elements are chosen, a kind of instruction manual must be made with the correct use of colors, fonts, iconography, spacing and other visual elements. This guide will serve as a reference for other designers and developers , since the interface design must be consistent across all platforms and devices.
Prototype design
The UI designer is also responsible for creating wireframes and high-fidelity visual prototypes, which are a representation of the final appearance of the product. A prototype is a rough draft that allows the rest of the team or the client to see how the interface would ultimately look and how it would work.
