Example:
A travel agency divides ghana phone number resource its contact list into segments based on their destination preferences. Using broadcast lists on WhatsApp, they send personalized promotions, such as weekend getaway deals to customers who have shown interest in short trips, and promotions for international destinations to those interested in long vacations. Thanks to this segmentation, conversion rates increased by 25%, as the messages are highly relevant to the recipients.
This targeted approach not only increases conversion rates, but also strengthens the relationship with customers, who appreciate receiving content that truly interests them.
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4. Using WhatsApp throughout the sales cycle
WhatsApp is not only useful for closing sales, but can be used throughout the entire sales cycle, from lead generation to customer loyalty. You can use WhatsApp to send appointment reminders, confirm order details, or even to receive feedback after a purchase.
Example:
A car dealership uses WhatsApp to guide customers through the entire purchase cycle. Initially, potential customers receive photos and videos of the cars they have inquired about, which helps answer immediate questions. Once a customer shows interest in taking a test drive, the appointment is confirmed via WhatsApp, with automatic reminders also being sent before the meeting. After the purchase, a satisfaction survey is sent to measure the customer experience, which not only improves service but also maintains an active and open relationship for future sales opportunities.
This use throughout the cycle ensures that the customer is served at every step, generating trust and increasing the likelihood of a successful sale.
5. Analysis and monitoring of results
To optimize WhatsApp integration into your sales process, it’s essential to measure results. With analytics tools built into platforms like CxFlow, you can track campaign performance, sales team response time, and the percentage of conversions generated from WhatsApp. This data allows you to adjust strategies and continuously improve.
