Using words in your SEO strategy

[Rafirifat3367]

Due to the continuous changes in search engine algorithms, especially with the changes that Google makes periodically, the concepts of authority and locality are increasingly important, especially for small and medium-sized businesses that use or want to use the web and social networks as part of their production chain.

Changes in the way users search in different geographic areas behave should be one of the main factors considered when developing SEO campaigns.

Regardless of the niche of the users of the page to be optimized, SEO specialists must be able to understand all the factors of their idiosyncrasies. It is not enough to know and understand the language in which the campaigns will be launched, but they must be able to understand the complexities of the user's language and their general vision of the world, australia physiotherapist email database which differs depending on their geographic location.

A word in one language can mean something completely different in another. Even in the same language, meanings and uses can be very similar or completely different depending on the country, age, gender, religion and cultural elements of each geographical region.

To illustrate these differences, let’s examine the results of searching for “Francisco” on Google for Ecuador, Colombia, Mexico, and the United Kingdom.

In Spanish-speaking countries we will find that "Francis" refers mostly to Pope Francis, representative of the majority religion in those countries. But, apart from this similarity, each country has different cultural elements:

In Ecuador, the search for "Francisco" returns the following results: Francisco Pizarro (a Spanish colonizer), Francisco Robles (former president), Francisco Estereo (a radio station), and the name of at least two major cities in the country.

In the case of Colombia, the results are very similar, except for the names of the cities:

In Mexico the scene changes a little and focuses on local people like José Francisco Araiza (tenor) and Francisco Serrano (Architect).

In the case of the United Kingdom, the search results are dominated by a firm dedicated to Urban Architecture (Francisco Partners) and Francisco Lachowski (Brazilian Model).

As evidenced in the example above, changes in the idiosyncrasies of each country greatly affect search results, even between countries that share the same language and cultural factors. The change between Spanish-speaking countries and the United Kingdom shows us how the search for a word that has the same origin and similar usage is reflected in a completely different way in other geographic locations and languages.

For these reasons, it is extremely important that SEO specialists understand the cultural meaning of the words on the page they are going to optimize. If they do not, both the search engine and the user can make associations or interpret the content in a way that is detrimental to the optimization efforts made and to the entire digital communication strategy.

Article written by Luis Campuzano

Ecuadorian web solutions implementer and SEO and SMO specialist. He has implemented GNU/GPL Web solutions in various private and public institutions in Ecuador. He is a member of several technology communities in the country such as Wikimedia Ecuador, Joomla Euador and Iguanavalley. Passionate about anime, manga and technological advances.