You can increase your visibility through contextual advertising.
In particular, due to the proper configuration of Yandex Direct .
And in this guide we will tell you all about it from A to Z.
PPC
31.05.2018 14608 views 35 minutes Update:15.08.2022
Content
What is Yandex Direct
NEW YANDEX DIRECT INTERFACE
Semantic core for Yandex Direct
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I will help you find growth points in SEO.
We will establish stable traffic from search to your site.
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Free analysis
I started studying Yandex germany phone number library Direct in 2010 when I was setting up targeting for my online store.
At that time, Yandex Direct was something new for me, because I had literally studied marketing in the classic way: outdoor advertising, printing, signs, radio, TV.
In fact, the method of attracting clients from the Internet was new to me.
It initially took about 4 months to master the technique.
I had to waste a huge amount of money until I mastered all the intricacies and methods of setting up targeting.
My first mistake in Direct was creating unattractive ads. They were hardly clicked.
This is where I realized what CTR was and started writing more compelling headlines.
Trainings, as well as a simple rule of three - USP (Unique Selling Proposition), benefits (why it is profitable to order now) and CTA (Call
To Action – call to action) – worked like a charm. I managed to bring my first campaign to payback, and after a couple of weeks – to profit.
A lot of time had to be spent on semantics - one or two mistakes with keywords and you simply waste huge amounts of money.
I found it easier to focus on the sequence of words in phrase match than to use the same words in broad match.
This way, the base of negative words turned out to be much simpler, and it was easier for me to work with traffic: I excluded requests from those who had already bought my products and those who asked for technical information about them.
At New Year's we sold gadgets by the dozen in an hour.
Since then, the campaign in Yandex.Direct has not stopped.
Almost ten years later, I have already begun to actively set up Yandex Direct for clients, made several publications in major online publications, and now I can easily see errors in other people's campaigns.
I am ready to share with you the experience that I have accumulated in the process of studying this tool for attracting traffic.
Yandex Direct is a paid method of displaying advertisements on the Yandex search engine and on its partner sites, which are distributed mainly in the Russian-speaking Internet.
Direct displays advertising in a variety of ways.
The most common ones are advertising in search results and displaying banners on partner sites.
Реклама в выдаче
Yandex Direct was created at the dawn of search advertising in 2001 and has been developing independently since then, often borrowing the best solutions from other advertising systems.
