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Easy Way To Remember These Tips? 05 One Last List Segmentation Suggestion… What Is Email List Segmentation? First, Let’s Cover The Basics. Segmenting Your Mailing List Means Splitting Contacts Into Different Categories Based On Similar Characteristics. These Can Be Behavioral Patterns, Demographics, Geographics, Or Other Valuable Characteristics For Your Brand And Subscribers. This Way, Instead Of Batch-And-Blasting Everyone, Segmentation Offers A Way To Personalize The Email Content And Sending Frequency For Each Part Of Your Target Audience.

One Of The Most Basic Examples Involves Companies That Are israel phone number library Both B2b And B2c. It Would Make No Sense At All To Send B2b Email Campaigns To Consumers. So You’d To Separate Those Two Audiences By Segmenting Them Into Two Different Lists. List Segmentation Should Be A Part Of Your Email List Maintenance Workflow. After Segmenting Your Subscribers, You Can Use Email Automation Tools To Send Newsletters, Product Announcements, And Other Emails To Each Segment.



Why Should I Segment My Email List? Email List Segmentation Is A Valuable Marketing Strategy That’s Often Overlooked. If You’ve Put This Strategy On The Back Burner For Past Emails, Now Is The Time To Prioritize It. Let’s Break Down Some Basic Stats Regarding The Impact Of Segmenting Your Email List. Lyris Found That 39% Of Marketers Who Segment Email Lists Experience Higher Open Rates, 28% Experience Lower Unsubscribe Rates, And 24% Experience Better Deliverability And Greater Revenue.