The importance of analyzing your web marketing strategy
What elements should you take into account when analyzing your web marketing strategy?
Analyze your marketing reach
Analyze the architecture of your site
Analyze your content
Analyze the interaction generated or not by your actions
Analyze your conversion level
In this article, I propose to guide you in the evaluation and analysis philippines mobile phone numbers database of your actions and your web marketing strategy.
Consultants and business coaches don't go online for the fun of it, or to be like their neighbors. If they go online, it's because they hope to find something more than:
customers,
sales,
time…
However, when we question them, we realize that they are often unable to clearly say what results their presence on the web brings them, what actions they have taken have worked or not and why.
Contrary to what some people may think, setting up a web marketing campaign is not just about having sales pages, paying for a few clicks, posting from time to time on social networks! This way of doing things can be harmful to your business and make you lose money.
Setting up a verification system for your web marketing campaigns is a bit like setting up a “self-monitoring” system that allows you to gain better knowledge of the actions that work for your business.
What I am offering you in this article is a guide on how you can proceed to check the performance of your web marketing actions.
The importance of analyzing your web marketing strategy
The goal is to set up a comprehensive and systematic process that allows you to analyze the actions, techniques used and overall performance of your web marketing campaign. The information you will gain from this analysis will help you determine:
what works for you,
your weak points or
other problems that you can quickly correct.
If you think it is difficult to have sufficient perspective on what you are doing, do not hesitate to call on a third party who can, with a fresh perspective, analyze your web marketing strategy.
There are three levels of analysis to consider:
Health status : this involves carrying out an initial overview of the effectiveness of your web marketing actions. It involves seeing its overall performance, simply and quickly, by taking into account “basic” elements: the engagement of potential customers, the effectiveness of conversion channels, etc.
Analyze the gap : this is a more in-depth analysis, to have a more detailed understanding of the gap between the existing and your objective. Here you can identify the priority action, optimize what is most effective for your business.
Capacity : It’s time to assess your capacity in terms of skills and time to successfully carry out your web campaigns and achieve your goals. Do you need to train? Hire someone? Outsource?
