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Video consumption in Mexico
Did you know that Mexico is the list of bhutan consumer email third largest video market in the world? That’s because we rank third in the number of minutes of digital video consumed worldwide. In fact, with 57% of Mexico’s population connected to the internet, 93% of users watch videos online, and according to the IFT’s 2019 National Survey on Audiovisual Content Consumption, Mexicans spend around 3 hours a day watching videos .
During the pandemic, not only has video consumption increased, but its growth has accelerated . According to a global study by Wyzowl , 68% of consumers said that the COVID-19 pandemic has impacted the amount of video they watch, with 96% of them stating that the amount of video they consume has increased .
These data clearly show that video consumption is very strong in the Mexican market, and that it will continue to grow, which is why it represents a great opportunity for companies to dedicate their marketing and advertising efforts to it.
YouTube as part of the Customer Journey
It’s no surprise that the YouTube platform is the #1 destination for consuming video in Latin America (Emarketer, 2019). In fact, during 2020, the hours of content uploaded to the platform in Mexico increased by 130% , with more than 630 channels and exceeding one million subscribers.
Today, YouTube customers not only use it to watch content, but also as a tool to obtain inspiration, guidance, and confidence . This is why the YouTube platform is so valuable to a company’s marketing strategy, as it is present in all stages of the Customer Journey .
More than half of the world’s population first searches for a product on Google and then turns to YouTube to learn more about it. In fact, 90% of people globally say that YouTube videos have helped them discover products, while 70% of people say they have made a purchase from a brand as a result of watching it on YouTube .
This data helps us discover that video , and YouTube in particular , should no longer be considered solely for branding purposes in a company's marketing strategy, but should also be considered to support other objectives .
Video Ads in the marketing strategy
You may be wondering, do video ads really work? So, we've compiled some statistics that show how video ads, or 'Video Ads' , have helped marketers meet their goals.
First of all, a study found that 74% of Internet users actually regularly pay attention to video ads on the Internet. This shows us that there is a greater willingness to watch video ads than we think.
On the other hand, in the study carried out by Wyzowl, it was found that 87% of video marketers reported that video gives them a positive ROI , 84% claim that it is effective in generating leads , and almost 8 out of 10 marketers feel that video has a direct positive impact on sales . In fact, it has been found that video ads help increase conversion by 20% .
With the COVID-19 pandemic, this data has also been affected, but in a positive way. 91% of marketers feel that videos have become more important than ever for brands during the pandemic, while 74% of marketers said they were more likely to continue using video from now on .
Are you already convinced to use video in your marketing strategy? In the next post we will talk about the 'Video Ads' formats that exist on YouTube and which of them can help you improve your conversion.
It will also be important to review advertising efforts to attract the desired customers. To get their attention, you must communicate a clear, consistent and direct message. Here are 5 recommendations.
