The keys to Inbound Marketing for the B2B sector

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Once you know how Inbound Marketing works, we are going to tell you how it can help you grow your industrial company .

You've probably noticed that the digital age is changing the way customers reach your industrial company. Neither marketing nor advertising work the same way they did before. Now, customers do research and want to know much more information about products or services and expect them to help them solve a specific problem. In addition, the industrial sector is characterized by longer and more complex sales processes. Potential customers in this sector spend much more time researching the products or services they want to buy, which is why Inbound Marketing becomes a great option for industrial companies .



Discover: 10 B2B companies that succeed with Inbound Marketing


Inbound Marketing also has the characteristic of being a methodology that, netherlands email list through a series of techniques and tools, allows you to attract customers to your company by offering them relevant content that provides value. The key to success lies in meeting the needs of the customer and placing them at the center of your business model.

Nowadays, there are many companies that are betting on Inbound Marketing with different objectives : increasing the visibility of their businesses, attracting new customers on the Internet, increasing turnover by generating more sales and optimizing processes.

Although in the industrial sector we find a lower level of digitalization, the commitment to Inbound Marketing for B2B companies is a reality and is generating very good results.



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4. 6 Advantages of inbound marketing for the industrial sector
These are the 6 main advantages that industrial companies achieve thanks to Inbound Marketing:



1. Exclusivity
Although B2B Inbound Marketing is becoming more and more common , most companies in the industrial sector are not yet taking the step towards a digital marketing strategy. This leads to the emergence of important niches where your business can succeed .

Compared to 33% of companies worldwide that have an advanced level of digitalisation, only 8% of industrial companies in Spain have achieved this.

The less competition and the greater the effort to generate valuable content for potential customers who are looking for a solution like the one your company offers, the better the results will be. Simple, right?

In addition, an Inbound Marketing strategy can do all these other things for your industrial or B2B company.



2. Omnipresence
The fundamental pillar of an Inbound Marketing strategy should be focused on content, and this should be part of your website . 90% of B2B consumers start looking for solutions to their needs on search engines like Google.

The advantage that the digital environment, and specifically your website, offers you is that it is open 24/7, meaning that any potential client will have access at all times to what they are looking for and will be able to contact you through forms or content downloads.



3. ROI (Return on Investment)
Something as seemingly simple as knowing where your contacts come from or how they ended up on your website are factors that many companies still fail to take into account today. Many B2B companies continue to bet everything on outbound marketing actions (fairs, congresses, conferences) for which they have no real reports or which are not scalable.



You may be interested in: Differences between Inbound and Outbound marketing: Examples in the industrial and technological world


There are currently tools that can help you measure and understand the ROI of each of your digital actions . You will be able to analyze and record all your KPIs in real time and you will be able to plan different short, medium and long-term scenarios with 100% reliable objective data.



Do you know how to calculate ROI in marketing? Find out here!


4. Automation
Can you imagine being able to automate processes related to qualifying opportunities or segmenting your database? Well, these are just two examples of actions you could carry out by working with marketing automation tools like HubSpot .

In addition, you will take control of your contacts and be able to generate suitable content for them based on their behavior and consumption habits. You will get to know your buyer persona based on what they do on your website, the interests they show regarding your products or solutions, and the needs they have.