A big part of this is figuring out who will buy your products. Even someone who seems like a perfect fit may not be interested or have any means to make a purchase when you meet them.
But what if there was a way to market specifically to people who have already proven to you that they are willing and able to buy your products?
This is where a strong re-engagement strategy shines.
By emphasizing the importance of nurturing leads into paying customers, you can ensure that you’re appealing to an engaged crowd. This will help you drive sales, increase engagement, and increase customer lifetime value.
In this guide, we’ll show you exactly how you can start building the perfect re-engagement strategy.
Part 1: Plan Your Strategy
Implementing new and cutting-edge strategies should always begin with brainstorming and careful planning. This will ensure that you are heading in the right direction and have planned for every eventuality. It will also help denmark telegram mobile phone number list you stay prepared when things don’t go as expected.
The following two questions will help you better plan for your re-engagement plans.
What Do You Want to Achieve?
Be as specific as possible about what your goals will look like. Ideally, you should use an established model like the SMART goal framework to ensure you’re setting your re-engagement strategy up for success.
Picture taken from indeed.com
Maybe you are looking forIncrease your sales sustainablyand you know that re-engagement is the key to making that happen. Or maybe your goal is to increase customer lifetime value and ensure that everyone you count as a customer or client brings incredible value to your company.
Whatever the case, you should always align your re-engagement strategy closely with your goals to make it as strong as possible.
Which Groups Do You Target?
A key part of creating the best possible re-engagement strategy is knowing who you’re marketing to and adjusting your plan accordingly.
For example, let’s say you have an interactive AI for a sales force product that you’re thinking of offering to customers. You won’t be able to reach customers who aren’t part of your sales force because they wouldn’t be part of your target demographic. On the other hand, you would emphasize the benefit your AI offers to customers who work as sales reps because they fit into that category and will be much more likely to interact with that type of product.
Chapter 2: The Power of Re-engagement Emails
Despite being around for decades, emails are still a hugely popular marketing tool today. In fact, for most people, it’s the first thing they check every day:
Image courtesy of optinmonster.com
This shows us that emails have a lot of power when it comes to reaching and re-engaging customers. So how can you harness this power and use it to your advantage?
The following types of emails are particularly effective in this regard. They’ll help you improve your re-engagement strategy and drive customers back to just one more product, time and time again.
Birthday Emails
To re-engage customers, you want to remind them that you care. This lets them know that you value them as unique individuals and that you’re reaching out to them because you genuinely want to build a better connection, not just out of obligation.
This is why birthday emails are so great.
They allow you to celebrate with your customers, which includes giving them the individual recognition they need to feel seen. Birthday emails are also a great opportunity to offer your customers a unique discount or referral code, which encourages them to reward themselves.
Promotional Emails
Limited time discountsOnline giveaways, promotional emails are an extremely useful tool for re-engaging with customers.
These emails make customers feel like they’re getting a good deal when they buy from you. They also help customers see the value in your company by reminding them why they gave you their email address and/or agreed to be added to an email list.
Plus, if they’re super happy after using a promo code in one of these emails, they’re more likely to re-engage at a later date after your first re-engagement campaign. That means even better lifetime value.
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E-Bulletin
Part of the magicEmail marketingThe truth is, when you do it right, it doesn't even feel like marketing half the time. For example, when your customers read your email newsletters, they should leave feeling like they learned something new, not like they clicked on an ad.
At the same time, your newsletter should get your existing customers excited about current or upcoming products.
Your newsletters are a great place to explore the benefits of your products in a non-push selling way. This means showing what your new products or services can do without turning it into a sales pitch. It’s a description, not an advertisement.
Chapter 3: The Potential of Social Media
Well-crafted emails and catchy subject lines are only one part of a great re-engagement strategy. You should always try to connect and engage with your customers on different platforms, including social media.
To give some perspective on the immense potential of social media websites, there are currently almost 5 billion users on social media platforms. When you include social media in your strategy, you give yourself a better chance of achieving success with that huge (and very diverse) demographic .
