In the world of sales, the importance of getting your emails read takes on a new meaning. Cold emails are often the first contact salespeople have with prospects. A cold email offers the opportunity to make a lasting impression. That's why you need to think strategically about what to put in the subject line of an email before sending it to your prospects and customers.
MailChimp industry benchmark data reveals that email open rates can range from 15% to 28% depending on the subject line. That’s why you need to create irresistible subject lines.
The good news is that there is a process that will help you overseas chinese in europe data create compelling email subject lines with attention-grabbing templates. If you infuse your subject lines with personalization, urgency, intrigue, and intrigue, prospects will be more likely to read your emails.
The science behind email subject lines and open rates
A good subject line, especially for cold emails, sparks curiosity and makes the recipient want to know more. If books are judged by their covers, emails are judged by their subject lines.
The best way to fine-tune your email subject lines is to test different options until you find the one your ideal customer likes.
When it comes to seeing which ones performed the best, there are a number of different ways to go about this and identify these subject lines, examples of which include A/B testing, which allows you to test two versions of the same email in order to see which line performs the best.
However, there may be cases where you may have to try more than two options until you get the results you want. There are many factors you need to take into account to arrive at the most effective subject line version.
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Factor 1: Number of characters
Email subject line lengths matter because they are read on different devices.
People are often on the go, so they have less time to read emails at their desks. In 2018 alone, 43% of email opens were done via mobile devices . The problem is that such small screens cut off subject lines a lot.
Also, how many characters appear on a computer or mobile screen depends on the recipient's email client. And character limits can vary widely from one client to another.
Digital marketing platform Mailchimp recommends that email subject lines be no longer than 9 words and 60 characters. The optimal length will help prospects read your subject lines easily and help you achieve a higher open rate. Keep in mind that if the subject line is too short, it will be difficult to know what the email is about.
