In order to gain customer loyalty, it is necessary to use automatic email marketing strategies effectively. Birthday greeting emails are also great opportunities to establish intimacy with the customer. Chinese Overseas Canada Phone Number Data In this way, the person is made to feel special. Birthday emails and birthday campaigns are the basic rule of CRM (Customer Relationship Management) and are one of the features that brands should use the most. It is especially essential for companies that are within the scope of B2C (Business to Consumer) and do e-commerce.
Every brand can implement and use these types of automated marketing strategies today, but the most important part is to get the maximum benefit. First of all, birthday dates need to be taken correctly. Birthday congratulation emails sent at the wrong time are completely ineffective. The correct dates can also be learned by asking customers directly, stating that they want to surprise them. Honest questions are also a tool for establishing a sincere bond with the customer.
Another important issue as much as the content of the birthday emails is the subject line of the congratulatory email that will be sent . Remember, no matter what your content is, the first contact that will get the person opened is the subject line of the email you send.
After the correct information is obtained, the content of the email to be sent is the most important part after the subject line. A simple congratulatory email, no different from the others, will be deleted without attracting attention and will lose its importance. After all, many brands will send the same type of email on the same day, so it is necessary to stand out from the crowd. The important thing is to make the customer feel special and to attract their attention.
For this reason, gift certificates, discounts or campaigns can be used. Even if you have a physical store where you sell your products as retail, you can even make people shop from these stores with a birthday code with the right CRM integration. However, for example, the goal cannot be achieved with a discount that is too small to be useful. Just like in human relations, the value of the gift will determine the level of emotional bond between the brand and the customer. With such scenarios, the customer should be encouraged to shop.
Using birthday emails with maximum performance provides brands with greater returns than expected. While the opening rate of birthday emails is approximately 4 times higher than other marketing emails, the purchase rate is almost 8 times higher. For this reason, brands can reach maximum benefit by making the right structure in birthday emails. Together with customer loyalty, this situation provides a 12% to 18% increase in the turnover of brands. This means undeniable amounts.10 Tips for a Successful Email Marketing Campaign
