Also ask: What makes your food different

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from the restaurant down the block? Could you craft a special chocolate cake shaped like a bunny or serve multi-colored pancakes?

Before you send your email, make sure that it’s clear that you’re open for business during the holiday. And be sure to have plenty of staff on hand to handle the crowd.

In the example below, Le Cirque does a good job of promoting an Easter special that’s perfect for groups of friends:


Nonprofits
Nonprofits will get the best results by hosting or promoting Easter egg hunts, picnics or other events that involve the community. If you decide to put on such an event, make sure invitees know that donations and volunteers are accepted, but not required.

Depending on your company and brand, religious themes could give your promotions a boost too. Consider sharing a church event or creating a community activity with other religious organizations. Remind people of the important Easter dates and what they mean to you.

Connect with people by providing ways to celebrate, and consider sharing the benefits of your organization in the email. What do you pride yourself on? How would an Easter donation boost your current efforts? With rising temperatures and spirits, it may be easier to garner support. And remember to include images that evoke emotion and action:


In the above example from Charity: Water, the human element of a father and son connects with us emotionally. And the message of donating money to buy others more time with their families is a story people can get behind and feel passionate about. No matter what your nonprofit is, you’ll want to craft an attention-grabbing headline that keeps readers engaged and moves them to action.

Bonus: Eggscellent subject lines for all industries
Easter email marketing doesn’t have to be extravagant, come from a certain industry or use puns to have an impact. If you’re a family-run business, include some photos and share a story about past family holidays. If you sell rcs database makeup to a Facebook community, share festive eye shadow looks.

Subject lines for inspiration:

This won’t last long… deals worth hopping to
Everybunny is going to love this… 50% off!
The one thing your kids REALLY want in their basket this year
Trends that’ll carry you from Easter to summer
Stop the hunt, we’ve got you covered with 20% off all candy
The sweetest deals on our spring pastel collection
Easter basket? How about Easter cart? 30% off everything in yours
Easter brunch? We’ve got a hunch you’ll like this…
EASTER ONLY: Free dessert with purchase of entree
It’s not just about the Easter Bunny; 15% off treats for your pet
Whether you’re promoting eggs-treme savings, bunny-shaped pancakes or an egg hunt charity event, fun and festive Easter emails are the way to grab your customers’ attention. You’ve got the knowledge to make your campaigns work, so hop to it!

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