When You Want to Move a Product Line

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Do you have a range of products that needs to move? If so, this is the perfect point at which to send out coupon emails.

For instance, say you have an online clothing store and you need to clear some of the women’s’ clothing that’s in stock to make room for summer lines. You can send out a coupon for your women’s wear line to boost its sales.

While we are on the topic of non-site-wide coupons, don’t forget to segment your email list for these. In many cases, you don’t need to send these coupons to your entire email list. Usually, coupons for women’s wear should only be sent to female subscribers and vice versa.

By segmenting your email list, you can personalize your marketing (always a good thing) and decrease your email marketing costs.

When You Need to up Your Email ROI
If the ROI on your email marketing campaign is low, this might be a good opportunity to leverage coupon emails and boost it.

Not only do coupon emails have dramatically higher open rates, click-through rates, and transaction completion rates—but they also trigger higher checkout totals.

The stats show that buyers who have a coupon spend an average of 24% more than those botim database who aren’t using a coupon.

The logic behind this is simple. If your subscriber feels that they have a valuable, limited-time coupon on their hands, they will want to capitalize on it by spending more. If the coupon is a percentage discount, the more they spend, the more they will save effectively.

For the marketer, however, this still translates to better sales volumes and a higher ROI.

When You Want to Create a Customer Loyalty Program
Coupon emails are also a great way to build customer loyalty programs. Loyalty programs are a powerful tool for driving repeat sales and creating a perpetuating buyer’s journey.

If you are starting a loyalty program, coupon emails are the ideal invitation for customers to sign up. Think about it. Who wants to join a loyalty program if all that’s offered is the vague mention of “membership benefits and discounts.”

Instead, motivate signups by offering an initial coupon upon joining. This gives your subscribers a taste of what’s to come and an immediate reward.