You have successfully poured juice concentrate

[sharminakter]

Sure, your company can do visually high-quality marketing that is also targeted correctly. It can produce good results. But if the situation is that nothing is measured, your company's marketing may not be very far-reaching.

With measurement-based, data-driven marketing, it is easier to increase your company's demand and, consequently, sales than if marketing is based solely on methods and channels through which the results obtained are not measured.

Why is measurement so important? Let's continue with the similar funnel metaphor we discussed earlier. Let's add juice concentrate as the liquid in this example.

into a bottle using a funnel. Now it is time for you to make yourself a bottle of juice, for which you will need not only the concentrate but also water. You do not know how sweet the concentrate is, so you will first have to experiment with what kind of concentrate + water ratio will achieve the desired result. The right ratio requires testing at first, but once you find the right ratio, it is wise to record the measurements so that you can make the same tasty kuwait phone data serving of juice in the future. If you ever want to make a sweeter juice, it is now easy for you to increase the amount of concentrate, since you have the exact measurements and ratios, which you can adjust to adjust the sweetness of the final serving of juice.

If you didn't write down the ratios you found through testing, it would be quite a challenge for you to always get the right sweet, delicious serving of juice. Sure, you could occasionally succeed without measurements, but wouldn't it be nicer to always know how to achieve the desired end result?

With a little luck, you can achieve results without measuring, but from your business perspective, a better way to achieve the desired results than luck is data. When your company's marketing strategy and its implementation are based on data, you are more likely to achieve results than if you were to rely solely on good luck.

From a measurability perspective, it is also of paramount importance that your company has clear and realistic goals that you want to achieve with your marketing. By realistic, I don't mean particularly easy goals, but that the goals should be achievable given the resources and budget available. For example, if your company's goal is to double your turnover, you often need to increase your budget and resources. If, on the other hand, you have to cut your budget and resources, doubling your turnover may not be a very realistic goal.