The long-awaited call comes out—Google updates the title writing suggestions

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Two months ago, we published a major update on SEO from Google. In this update, Google will no longer directly capture 100% of the sentences marked by the <title> tag . It will also have the opportunity to change them, and even abandon the use of the sentences marked by the <title> tag. Instead, it will directly Grab H1/H2, or even other places in the article. These changes have made articles on many web pages irrelevant, and Marketer has lost control over the article titles on web pages.

The reason why Google conducted this update has also been mentioned above. Readers who are interested but have not seen/forgot can go to the previous article to review:

Big Google SEO update, your title is no longer your title?

A few months after the incident, Google finally updated ukraine whatsapp the title writing suggestions after the revised SEO algorithm for marketers who are at a loss from all walks of life. Now the editor will summarize the following for you:

1. Make sure that all pages in the web page have <title> tags, and avoid duplication of <title> tags in different pages.

In the document, Google mentioned that repeated <title> tags in different pages of the website may cause the Google SEO mechanism to give up crawling the <title> tag, so Marketer must ensure that all pages in the website have unique and appropriate titles, as much as possible. Avoid using the same title for different paginations.

2. The title must be kept concise and concise and avoid being too long.

In the document, Google also mentioned that titles that are too long will have a chance of being abandoned, but Google did not explicitly mention how many words are considered too long. But according to the display results of Google search, the ideal title is about 20-25 words.