Google is adapting to new technologies, and this includes even launching its own ChatGPT -style chatbot , Bard . But the American company wants to go further with AI and, for this reason, has made an attempt to integrate generative artificial intelligence tools into its advertising products .
Given this, some marketing and advertising professionals are eagerly awaiting to see the outcome of this Google project, although they have also shown their rejection , as they believe that this would mean rekindling concerns related to people's security and privacy .
Google and its “novel” ads
The Alphabet-owned company is proposing to create "novel" ads based on creative content provided by advertisers and which include images, videos and texts france number screening related to a specific campaign, according to the Financial Times, which has had access to this information.
After generating these "new" ads, Google will use this material to produce objective-based claims, such as what audience the brand wants to target based on the goal it sets for its sales .
This feature, which Google is already working on and which will be shown to the public in a few months, will be integrated with Performance Max , a tool that uses algorithms to find the best Google environments when publishing an ad and to know how much money should be spent on it.
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