Tips for Successful Lead Posts

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1. Organic Lead Generation Posts
These are regular Facebook posts that include a link. This takes you directly to a page on your website that, in addition to content (e.g. a blog post), will have a contact form. This is the most direct way to turn your followers into leads . When you post something on your Facebook page, it will only be shown in the news feed to people who are already following you (and not all of them!). Among these, some are already leads, others can become leads through conversion (or lead generation).

However, since this type of post can only be seen by existing followers, it does not help to increase the number of contacts. Therefore, to expand your audience, it is advisable to use Facebook ads.

2. Facebook lead generation ads
This type of post is one of the paid ones and is among the most effective ads, as it allows users to access discounts and offers without ever having to leave the platform . Facebook lead ads are presented exactly like traditional ads, but with the difference that when a user “clicks”, the form to fill out appears in the form of a popup. In addition to not making denmark whatsapp resource the user leave Facebook, another advantage is that the form is automatically filled in with the information that the social network already knows about the user, such as name, email and phone number.

This is very useful for converting mobile users, as they may not be willing to manually fill out a form on their smartphone. With 80% of social media usage now happening on mobile, it is very important that users have a good experience on Facebook at every stage.

3. Link click ads
This third type of post we are talking about is very similar to the traditional organic posts we talked about before. They therefore present themselves with a prominent image and text, but they also have a call-to-action (button/link) that leads to a landing page on your site containing a contact form. On this page, the user could have the opportunity to purchase a product, sign up for a newsletter or download premium content.

This and the ones seen previously are not the only ways to generate leads from Facebook, but they are three of the most effective. However, whichever path you choose to take, remember that the most important thing is that your post is really interesting!
Whatever type of post you choose to use, remember to follow these simple guidelines.