How can you offer added value to them

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You can therefore call on specialized organizations. It is advisable to work with a platform to find the right partnership: Tapinfluence, Upfluence, Famebit, Neoreach… This will help you find the person who really fits your business and your goals. Your choice will depend on several criteria such as the topics he covers, his number of subscribers, the engagement generated, the quality of his publications or even your budget.

When you decide to start an influencer marketing collaboration, there are a few questions you should ask yourself:

What is the story of your brand?
What are its values?
What target do you want to reach?
What are his interests?
By answering these questions, you will have a clearer idea of ​​the things you should have in common with your influencer and their community. It is better to work with a micro-influencer who macedonia telegram database shares the same values ​​and offers content that will please their subscribers rather than with a mega-influencer who will fail to generate engagement.

Now that you have identified the typical profile of your influencer and found the one who seems to fit the bill, you need to take an interest in him:

Observe their content, study their way of communicating, detect what works best with their subscribers. Once you are sure you have the right person, you must engage in a dialogue,
Leave comments, share his posts, mention him, interact with him while remaining moderate,
Then contact him to present your brand story, your values ​​and explain your goal of collaboration. Above all, highlight the interest of your partnership and the benefits he can get from it. Don't forget to explain why you chose him to ensure that you share the same ideas