Why your B2B event is not attracting crowds?

[tonmoypramanik]

I know what it's like to work for several weeks on an open day or a thematic breakfast only to have about ten people participate.

And then I understood.

There are loads of B2B events!
So why you?

Why would prospects who don't know you or who don't know you enough give you their time by participating in your event?

Either because they are already part of your network (here the question arises as to whether organizing an event is the best option to speak to them).

Either because you bring them value.

On this 2nd point , we all know what's happening. The theme you choose to organize yourhong kong email list B2B event is above all a pretext to talk about yourself.

Problem is, prospects don't care about you!

What matters to your prospects is finding answers to their questions and solutions to their problems.

If no one comes to your event, you're talking too much about yourself.
I remember the events I organized for my former employers.

We chose a theme that would appeal to prospects, I created an attractive support, we indicated that there would be coffee and pastries.

The first time, dozens of prospects move.

As is often the case, the workshop starts 20 minutes late – which is annoying when you think about it, your prospects have deadlines! – but that's not the worst part.

The workshop begins by talking about the company. For a long time, too long.

However, the B2B decision-maker chooses a partner based on the value they bring from the very beginning.

He chooses the company that best demonstrates to him that it is truly seeking to resolve his problems and achieve his objectives.

When you offer this type of event once in B2B, you don't see anyone again the next time.

It's a bit like emailing : if your sender reputation is degraded, your emails then end up in SPAM.

A little tip in passing: you can talk about yourself but do it at the end, not at the beginning! If it can only last 2 minutes, it's even better

The value you bring with your event must be enough to encourage the prospect to seek out more information about you in B2B.