Making a living from producing content is a dream for many people. Spending time talking about what you like most or about your dream is something that became possible with the advent of the internet.
But, in addition to the pitfalls of content generation itself, which involves tireless searches for topics, diversification of formats, mistakes and constant learning about what can and cannot be said, there is another challenge in building a community: making money from all of this.
We cannot fool ourselves: even with the various options, making your content stand out from the crowd is a very challenging task and will require a lot of learning, good and bad times, a lot of resilience and patience to cultivate results in the long term.
But let's get to the point. Money! Today, there are a few ways to make a piece of content or a set of content profitable:
Sponsorship or product placement
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Direct or licensed products
Technology
Sponsorship or product placement
This is one of the most common forms and involves talking about a product naturally or induced in the middle of your content. You need to be creative so as not to break the logical flow of what you are talking about and not seem strange talking about “banana” in the middle of content about “apple”.
When it is done poorly, the audience quickly notices, abandons the video, skips the post, makes bad comments and the sponsor does not get any results, in addition to losing “credit” with those who believe in that content.
Therefore, in addition to the creativity to introduce the product naturally into the content, you also need to know how to choose the products and companies you will work with.
It doesn't make sense to talk about a company that tests on animals if your channel is about vegan recipes, it doesn't make sense to talk about hamburgers and fries if your channel is about fitness.
These are more obvious examples, but there are much more delicate and not so clear scenarios that can put a content producer in trouble.
The way to monetize, in this case, is simple: the company agrees directly with the content producer (or their agent) on a price for a video, post or content package.
Subscription
Private YouTube clubs and subscription-based websites are examples of how to monetize through subscriptions. The biggest exponent today is Netflix. You pay a monthly fee and have access to all the content that the platform makes available.
The content producer can open a website with restricted access, invite people to private groups on YouTube or Instagram, among others, and charge monthly for it.
The difficulty is reaching enough people to make it all worthwhile. And keeping those people paying is a constant challenge of innovation and content variation.
Direct or licensed products
Once you gain a good audience with your content, you also gain visibility for everything you talk about and create an engaged community around it. Therefore, everything you create has a great chance of generating desire in this community.
So, it's worth wearing t-shirts with famous phrases that you say in your videos, a mug with an illustration of your pet that always appears in your posts, caps with your channel's logo, pens in your favorite color, toys with your face on them, and even advertising plays or shows that you do.
Anything goes to increase your audience's contact with you, whether by selling directly or by partnering with manufacturers of these products, eager to sell more.
Technology
If you don't have the time, staff or energy to sell ads that appear before, during or after your videos, there are several advertising platforms, such as Google, YouTube and thousands of others that are very interested in making money from your content.
Basically, they are the bridge between advertisers who need to sell their products and already have their advertising videos and posts and the audience that is there paying attention to what you have to say.
It works like the stock market. The software of these companies classifies your content and understands its audience. For example, it identifies (through a lot of technology) that the person who will see that content at that moment is a woman, is 25 years old, likes fashion and travel.
The platform understands this and warns that there is space available for advertising. On the other side, there are a number of advertisers who are interested in this audience and want to sell to them.
This is where an auction takes place to see which cambodia phone number data advertiser will be able to speak to the audience you are attracting. Some of the money goes to Google, for example, and some to you.
In practice, you just need to register with Google's AdSense or YouTube as a content producer, register your account and every time an ad appears before your video, a few cents will be credited to your account.
The advantage is that there are millions of advertisers wanting to showcase their products to their audiences, and there is no shortage of money in this game. The downside is that you will need to attract a super audience to start making real money from this.
These are some ways to monetize content, and each of them also has thousands of options.
The secret is to get your hands dirty and pay close attention to what truly connects with your audience to keep them active and always make any of these ways possible.
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