Finally, Shopify merchants should also use a variety of paid ads to maximize their exposure on several different sales channels, including social media and search.
You should ask yourself what platforms your audience tends to spend the most time on and prioritize them. If your target audience is younger, you might want to look into TikTok ads and TikTok ads metrics, but you probably wouldn’t take the same approach with an older audience.
As we’ve seen, digital marketing is essential for making money online, and spending some money on paid advertising is part of it.
Once you’ve used marketing strategies to bring traffic to your e-commerce store, you still need to convince those visitors to make a purchase!
In this section, we’ll go over how to generate greece email list online sales and get your business idea to start paying dividends. You’ll be able to implement some of these ideas from your Shopify admin dashboard, but others will require the use of third-party Shopify apps.
8. Save cart abandoners
One of the most common issues that Shopify merchants face is cart abandonment. On average, 66.5% of visitors who have added an item to their cart will leave without completing their purchase.
This is a crucial problem to solve if you want to make money on Shopify.
Luckily, there’s an effective way to convince customers to complete their purchases instead of abandoning their carts: exit-intent popups.
These campaigns appear right before a visitor closes a Shopify store browser window, delivering a compelling offer at exactly the right moment.
Here’s an example from KissMyKeto, which achieved a 15.05% conversion rate on the back of their high-value discount offer.
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