To stand out from the competition, avoid obvious phrases

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Try to be original and creative. 4. Justify the use of superlatives If you use superlatives like “best,” “most innovative,” or “cheapest,” make sure you have evidence to support your claims. Basically, you need to explain why your product is better than others. For example, if you claim that your product is “the best,” you should provide concrete reasons to support it. You may also, when possible, refer to positive customer reviews or awards the product has received. 5. Leverage the readers' imagination Don’t just list the product features.


Use words to create images in the minds of your potential customers. For example, instead of saying “our chair is comfortable,” you could say “in our chair you will feel as if you are wrapped in a cloud.” In your product copy, use algeria whatsapp number data evocative words and metaphors to make potential customers imagine the experience of the product. 6. Tell a story Stories are an effective way to capture readers' attention and engage them emotionally. Tell a story that illustrates the benefits of your product, and makes the customer feel like they're already part of a community.


For example, you could tell a story about a customer who solved a problem with your product. Or, you could tell a story about how your product helped make someone’s life better. 7. Use your senses to seduce Don't forget your readers' senses. Use words and images to evoke their senses and make them feel like they're already experiencing the product. For example, instead of “our perfume has a floral scent,” you could write “our perfume will make you feel like you’re in a rose garden.” Use words that evoke images, sounds, smells, tastes, and tactile sensations.