What is a sales pipeline?

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For a business-to-business (B2B) company like yours, it’s helpful to have a specific structure to your sales pipeline. But if you sell multiple products, you may need multiple pipelines. If so, you may find that confusing—how can you manage multiple pipelines at once?

That’s what we’ll cover in this blog post, so just keep reading to learn more about how to use multiple pipelines in a B2B sales organization.

A sales pipeline is a tool for tracking leads as they make their way through different stages of the buyer’s journey. So, maybe you use a series of graphs to show a client’s progression from top-of-funnel kuwait mobile number list pdf lead to middle-of-funnel lead all the way to customer.

There are many ways to model and track sales pipelines, though one of the most effective methods is to use a customer relationship management (CRM) platform. A CRM lets you categorize individual users, create charts and graphs, and more to help you observe your pipeline.

Why use multiple sales pipelines?
You should use multiple sales pipelines because your company may offer more than one product or service, and you may sell to more than one target audience.

For example, maybe you sell a piece of photo editing software, but you also sell a video editing platform. Likewise, you might sell those pieces of software to companies, but maybe you also offer them to individual consumers for personal use.

In both of those cases, it could be helpful to use two separate funnels for the two groups. Your B2B sales efforts probably look quite different from your business-to-consumer (B2C) ones, and you probably sell your photo editing software using completely different marketing campaigns from your video software.

While you could track all of those leads in a single pipeline, having all your products, services, and prospects lumped together will make it hard to gain any meaningful insights into your sales efforts.

How to use multiple pipelines in a B2B sales organization
We’ve covered why you might want multiple pipelines, but now you’re probably wondering how to manage them. What does it look like to track multiple pipelines at once?