How Duplicated HubSpot Contacts Can Hurt Sales

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Duplicate data also has a huge impact on sales teams, who rely heavily on current and accurate customer data to feed into conversations and use as a starting point for their approach to specific prospects.

Incorrect, outdated and duplicated customer data not only causes your sales team to make mistakes, it also wastes time digging through databases to find the right records before every call and visit. 37% of all corporate email addresses change every year and it's important that companies verify and update data that may change over time. Duplicated data leads to a lack of trust in the sales team, just like in the marketing team.

No uniform view of customers
A lack of a unified view of customers is a total productivity killer for reps. Your united states number reps don't want to go on sales calls if they feel like they're not fully in the loop. No one wants to appear clueless or feel unprepared.

If they know that duplicate HubSpot contacts are a common problem in your CRM, they'll look for multiple records before reaching out to prospects. In some cases, that means they spend twice as much (or more) time preparing to reach out to prospects. That leads to them engaging with fewer prospects and closing fewer deals.

Your sales teams need a unified view of customers and confidence in their data to do their jobs effectively and be productive. A lack of a unified view of customers impacts every prospect they engage with.

Customers are addressed several times
Having multiple duplicate records of prospects and existing customers means that unless such duplicate data is identified beforehand, they will be inadvertently approached multiple times by your sales team. This creates a bad impression of your company, can embarrass your representatives, and ultimately damages your brand reputation.

This, in turn, goes back to the importance of having a unified view of customers. Knowing when they were approached, what was discussed, and what the next steps are is essential to creating a seamless and compelling experience for prospects.

Addressing them in the wrong context multiple times during these interactions can sabotage your sales efforts and result in missed opportunities - and those impacts are difficult to measure.