Tips for segmenting your email database

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Article updated 8 months ago by NewsMDirector


Database segmentation tricks are the secret weapon of many marketing managers who work every day to optimize their email marketing strategies.

And no wonder.

Do you want to increase your open rates, click-through rates, and decrease unsubscribes? bulk sms netherlands Truly smart marketers use segmentation tricks to dramatically improve the effectiveness of their campaigns.

Furthermore, the data itself reveals the power of segmentation. For starters, segmented emails are 14% more likely to be opened than mass emails. But what's more, a personalized email increases conversion rates up to six times more than a generic one.

TABLE OF CONTENTS
Segmentation Tricks
1.- Segmentation to new subscribers
2.- Opt-in/acceptance frequency
3.- Segment based on abandoned carts
4.- Segmentation based on purchase history
5.- Opening rate
6.- Segmentation tricks based on inactivity
7.- Preferences
8.- By type of purchase
9.- Changes in engagement
10.- Customers who have not left a review
11.- Segment by the history of visits to your e-commerce
12.- Interests
13.- For activity on the web
14.- Due to inactivity on the web
15.- Segment by birthday
16.- Segmentation based on climate
17.- Segmentation based on location
18.- Expiration of subscription
Segmentation Tricks
The best part is that personalized emails are 6 times more likely to convert. And yet, 70% of brands fail at this process.

That's good news for you. Even more so if you know how to take advantage of this guide with several segmentation tricks that will undoubtedly inspire you.

1.- Segmentation to new subscribers