One of the key advantages of stories is their authenticity. Unlike polished posts, stories are often casual and behind the scenes active phone number list, making them feel more personal and relatable. Brands can use stories to showcase product launches, share quick tutorials, or provide sneak peeks into upcoming events.
Interactive features such as polls, quizzes, and “swipe-up” links make stories highly engaging. For example, a fitness brand could use a poll in their story to ask followers about their workout preferences, while linking to relevant products or services.
Stories are also ideal for driving conversions. The swipe-up feature allows users to take immediate action, whether it’s visiting a website, signing up for a newsletter, or making a purchase. Even without the swipe-up option, adding a compelling call-to-action (CTA) can drive results.
Given their popularity, businesses should include stories in their social media strategy to capture attention, foster engagement, and drive results.
