GMB is not your website, and any effort focused on anything other than your site counts as off-page.
It was recently reported that 46% of all Google searches are for local information and that 4 out of 5 consumers use search engines to find local information . It’s a simple fact that if your business doesn’t appear in GMB local results, one of your competitors will.
Check out our Ultimate Guide to Google My indian phone number whatsapp Business for 2020 to learn tips and tricks to optimize your listing and how to make the most of the platform as part of your off-page strategy.
Quotes
A citation is a mention of your business online that typically references not only your company name but also your NAP (name, address, and phone number). Think of them as business listings.
If you are a local business trying to rank for geo-targeted search terms, whether in standard SERPs or map pack results, you cannot underestimate the importance of citations, as they are considered one of the main off-page ranking factors.
Remember: One of the keys to success with citations is consistency.
Inconsistent citations demonstrate a lack of uniformity, which is why you should invest the time to ensure that all of your NAP references are unique.
Off-Page SEO Tactic #6: Social Media
It’s 2020 and we live in a social-first world. In fact, 97% of digital consumers have used social media in the past month .
Social media plays a vital role in how we, as consumers, use the web and search for answers to our questions. Think of it this way: social media platforms are used as a type of search engine (or answer engine , as it is often called now).
But let’s get one thing straight: social shares are not a direct ranking factor.
Think of social media platforms as search engines and discovery platforms, and understand that your social presence can help you get in front of potential customers and people who are looking for answers to their questions or want to engage with the right brands on the social networks they use.
Social media is also often used as a customer service platform.
A customer wants to talk to your brand to raise a question? Most of your customers will have social media as their first port of call.
It’s important to maintain a strong presence, communicate professionally, and treat social media as another brand channel that both current and potential customers will use during part of their sales journey.
