NICK: I have another growth related netherlands phone number whatsapp question, but since you mentioned your international reach. And since you guys are focused on user experience, do you notice geographic differences in how people approach user experience. And is there certain things that matter?
ALEJANDRO: Oh yeah. Absolutely, absolutely. testing space right now are the English speaking markets; US, UK, Canada, Australia for example. And, we're selling in 51countries around the world. There are a number of countries; Germany, Italy, Spain, France, Scandinavia, for sure, and Holland, et cetera that are taking off right now. And what does it take to takeoff in our particular case, if you go anywhere in the world, if you go to Taiwan, Japan, China, wherever it is. You will find people who understand the importance of what we do.
But the C suit; The CEOs, the CFOs, and the CMOs. And all these people in many of these countries they may not be aware of how important it is to their profitability and their market share. Now, once they become aware, I like to talk the anecdote. A CEO gets up in the morning reads the newspaper, Zoom worth X billion dollars, and Slack worth X billion dollars. And so he asks his colleague, "Hey, what is this Slack thing?" Oh, it's a messaging app. A messaging app worth billions? Yeah, but it's got a great user experience. Huh, what are we doing about user experience? That flash bulb going off in the heads of the top in large enterprises is what has been driving our market. And that's starting to happen in non-English speaking markets around the world. So we're seeing a lot of growth. We had globally 72%, but in non-English speaking markets we had 130% growth last year. It's starting to take off very quickly in those other markets.
NICK: In a lot of ways... B2B leads markets. But in your industry do you find that B2C is the frontier of user experience, or maybe not?
ALEJANDRO: Well, it's a great point, because in our particular industry we're bringing two things to the table. We're bringing an advanced software platform, but we're also bringing a proprietary panel of participants, of almost 1.5 million people. From a B2C angle it's super easy... For a cosmetics company to come to us and say, "I want woman 18 to 35in Germany and Holland who color their hair at least five times a year." A piece of cake. But if a company comes and says, "I want accountants working on this type of software." That kind of B2B angle is more of a challenge yeah. That has been growing because they both have user experience issues, so they both are problems need to be resolved. It's just it takes more time, it takes more money. But we deal with companies who are pure B2B, and some of the companies that we deal or organizations they're only testing their internal tools, the ones that our employees use. I guess you could also call that B2B.
