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It may seem counterintuitive to actively convince your customers to pay less for their purchases. But put yourself in their shoes how often has a discount encouraged you to complete a purchase? Or to add more to your cart, just to meet the free shipping threshold? I’m pretty sure we’ve all done that.
Discounts aren’t just about the money saved. The psychology behind them is very powerful because an appealing deal gives people mental gratification and satisfaction. Your customers are happy with the order even before they receive it!
That’s why today, we’ll talk about using promo codes in your GetResponse emails. Not only will you be able to win your customers’ hearts with discounts on their favorite products – but it’ll also take you only a few clicks to do so!
Why should you use promo codes?
Saving abandoned carts
Sometimes sending an email to remind people about an Phone number library unfinished order isn’t enough. If you want to convince the unconvinced, some further incentives may be needed. Offering a small discount or free shipping can tip the scale and turn a visitor into a customer.
Rewarding returning customers
Everyone likes to feel appreciated. It’s a good idea to create a relationship with your returning customers and send them a coupon code after they spend a certain amount in your shop or place several orders. Show them they’re seen and valued, and how important they are to your business.
Storage cleaning
If you want to clear your backlog and make space for new stock, sending a promo code for a flash sale focused on the items you want to see gone can do wonders. If you already have a graphic design for the sale in your shop, you can upload it to the drag-and-drop email editor to add it to your email with just one click.
Free shipping incentive
To offer or not to offer free shipping – a classical ecommerce question. By now it’s well established that online shoppers are more inclined to complete orders when offered low (or none!) shipping fees. Setting up an evergreen free shipping code in Shopify will allow you to easily add it to any type of message, automated or broadcast.
Quickly manage seasonal sales
When you create a new promo code in your Shopify store it’s instantly imported to GetResponse. This way you can plan seasonal campaigns well ahead and create your content before busy seasons. Being sure the right codes will be sent to your customers at the right time will allow you to focus on taking care of running your shop without distractions.
Discount Strategy Quick Cheat Sheet
Bonus guide
Not sure when and what kind of discounts you should offer to your customers? Plan a perfect discount strategy for your store with our easy guide!
Download guide
How GetResponse promo codes work
Note: With GetResponse, you can use promo codes uploaded from a CSV file, your favorite ecommerce management platform, or created with any promo code-generating tool. The process is further simplified for those customers who’ve got their store built on Shopify. Learn more about the GetResponse for Shopify integration.
Promo codes can be added to your messages using a simple drag-and-drop box in the email editor. They are automatically imported when you link a store to GetResponse. If you don’t have your shop connected to GetResponse yet (which you should, it’s super easy and will save you tons of time!), you can type the code manually.
GetResponse Promo Codes in Emails.
If you have your Shopify store integrated, you can use any of the discounts you’ve created in Shopify in all kinds of messages. And if you’ve not previously created any promo codes in your Shopify store, you’ll also be able to create them right inside the GetResponse dashboard.
