Too often, keyword cannibalization is explained as something that happens when you have more than one page on your site that targets the same keyword—that page cannibalizes the other’s ability to rank, and neither one performs as well as it should.
But keyword cannibalization is about intent, and india contact number list it’s when you have multiple pages targeting the same intent that you have a problem.
You can use the SEMrush Position Tracking tool's Cannibalization report to find existing issues and then learn how to fix them in this guide .
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When it comes to planning the structure of a new site, understanding the concept of a page to target a specific keyword intent can help you prevent problems from occurring.
Use internal linking strategically
Internal linking is key to planning an effective site structure, and if you’re not familiar with the topic, it’s the links that go from one page on your site to another.
One of the main benefits of internal links is that they help search engines understand the structure of your site (and the thematic connection between pages), pass link authority, and help users navigate between pages.
You can internally link your pages using several strategies, including:
Breadcrumbs
Contextual internal links
Navigation links
And let's not forget that internal links are a key part of topic grouping. You can check your site's existing internal link structure using the Site Audit tool :
