Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound, outbound and ABM, with compelling B2B2C content and results-based marketing programs.
Alon is a fractional CMO / Advisor today at growth phase mobile phone number database australia companies in the martech and CX spaces. Alon led marketing prior at Kustomer, Bizzabo, LivePerson and 8x8, managing and scaling teams from 0 to >40, including BDR and revops functions.
community leader for executive marketers and a known speaker on B2B and B2B2C topics, with a focus on sales and marketing alignment, 1-1 and 1-few marketing, enterprise GTM, and a passion for Account-Based Everything (ABM).
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Video Transcript:
NICK: Alright, welcome everybody today we have a very exciting guest, Alon Waks Fractional CMO, and go to market advisor. Alon, welcome to Growth Marketing Chat.
ALON: Thanks man. Happy to be here.
NICK: Thank you for being with us. So, Alon maybe we can start by having you tell us a little bit about your journey in marketing and kind of what led you to your current role as, as kind of a marketing leader at a few different companies.
ALON: Yeah, for sure. So I'm, you know, CMOs come from three different kind of backgrounds they come from, the branding side, the demand side, or the go to market product marketing. I'm from the latter, from the product marketing. I started hardcore product marketing at a big company Avaya and I learned a lot, but the funny thing is I didn't plan to go into marketing ever. I always wanted to have ownership on, I was a consultant for many years and I wanted to be on ownership of a solution, a product, and be kind of like a manager. So I actually went to product. I, I was a product manager for quite a few years and enjoyed that a lot. And my dabbling into marketing started out with understanding that I don't understand the market enough and I want bridge. I wanna bridge the gap between the market and the company.
