As long as a marketing team can prove their ROI (and the good ones will!), having marketing is a must. Still, the question arises: should start-ups and small- to mid-sized businesses (SMBs), who have limited resources, hire a marketing agency?
What Growth Marketing Agencies Can Do For SMBs
Larger companies usually have the budget to maintain mobile phone number database an in-house marketing team. Still, a growth marketing agency is also a great option for larger-sized organizations because an agency can run campaigns and move leads through a funnel without any additional burden on internal resources. They can act as an extended arm of the in-house team.
For SMBs, the budget might be slightly tighter than for large companies. 64% of small to mid-sized businesses still do marketing in-house despite how costly that can get. Many smaller companies don’t yet have the revenue to sustain a full-time in-house team of marketers who typically receive $50,000-$100,000/year. Hiring a growth marketing agency is a great way to generate and nurture leads while spending a monthly in-budget fee.
Before hiring a marketing agency, SMBs should establish their long and short-term goals and find an agency that’s proven to help meet those goals. Most marketing agencies will also design their service packages to be flexible so that regardless of budget, there’s an agency and a plan for every business. Agencies can assist SMBs in:
Lead Generation – One of the key responsibilities of any marketing agency is to help you generate leads for your business. A growth marketing agency can help you create lead magnets and offers that are attractive to your target audience.
Lead Nurturing – Once a lead has shown interest, it’s important to nurture that relationship so they feel comfortable continuing the buyer’s journey. A growth marketing agency can help you create consistent messaging that drives sales to your business.
