Emotion? What emotion?

[arzina221]

Still, we think that if The Voice of Kruidvat existed, the jury would beg for an ejector seat. Even Minis understands that people get irritated when you hear her voice 17 times a day . She doesn't care one bit . In the Volkskrant she says that it pays so well that it gives her the freedom to work on her creations for six months without any income. That she saddles the rest of the Netherlands with her annoying voice, who cares ? It goes through Minis at Kruidvat like a train... But wait a minute. Where do we know that from? The NS also runs on time 98% of the time, and yet we hate the NS .

The Kruidvat logo
The signal red logo also evokes a fight or flight reaction . With a little good will, you can see the K of Kruidvat in the logo. But since Kruidvat wants us to process everything unconsciously, we are sent back out of the store with an arrow to the left. Or should we see a hungry Pacman in it? Who rushes past the Kruidvat trinkets while nibbling? They must have thought that many Pacmans make a big one.

The Kruidvat logo.


Kruidvat indicates that it wants to radiate more peace, emotion and modernity. You are indeed somewhat left behind by the listless staff that shuffles around between the boxes and looks away when you want to make contact. This is evident from the research that CG Selecties carried out for us for this roast. Let's put it this way: the staff continues to surprise.

This resignation also characterizes the club when it is oman telegram dataaddressed about the Playmobil black pete collection. It must be said: they are very attractive and a third of the price of the competition. But when asked whether it is ethical, Kruidvat answers: "The collection is completely sold out and we do not know whether Playmobil will present the same collection again next year". When asked further: "Our customers can decide for themselves whether or not to buy it". In short, as long as it sells, you do not have to take a position. You did not make it and the customer bought it.

Pontius Pilate would be proud of such a cleansing. Kruidvat wants to become just as mindless a lemming as its customers. That is consistent.



Blind Followers of Byron Sharp
Anyone who follows the Kruidvat case will see one of Byron Sharp's most important followers at work ( Sharp, 2010 ). Sharp argues that brands grow when they win on mental and physical availability . By mental availability, Sharp means that we must ensure that people think of our brand first in a purchasing or usage situation.

To achieve this, it is important that a brand has distinctive brand assets . As I said, Kruidvat has them: the voice of Minis, the red logo and the dominant associations 'offers and cheap'. 1+1 free goes next level ! Add to that the millions invested in radio and TV commercials and you are in luck, as far as Sharp is concerned.