Sales Innovation Specialist

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Among them, many costs and expenses, including content service costs, research and development expenses, and management expenses, have decreased. The relocation of the computer room, which the outside world has questioned as possibly related to this failure, is probably part of the cost reduction strategy. Media reports show that the relocation of s has claimed to have achieved significant cost reductions internally. In terms of employee numbers, the 2023 financial report shows that Netease Cloud had 1,359 employees as of December 31, 2023, compared with 1,540 employees in 2022, a year-on-year decrease of 181 employees. Looking at past financial statements, cost optimization has always been an important factor in the process of gradually reducing losses.



Therefore, it can be inferred that s s has indeed continued indonesia phone number search to "reduce costs and increase efficiency" and has shown a positive response to the financial statements. Of course, the profit and loss will be biased towards cost reduction, it cannot be denied that the growth of the online music business has contributed to the profit of s cloud music. The financial report shows that the number of monthly active users of online music services has reached 100 million, an increase of . year-on-year. Among them, the number of monthly paying users of online music has reached .



million, at the same time, the monthly revenue per paying user of the online music business has increased from . yuan to . yuan. . With the increase in the number of paying users and the monthly revenue per paying user, s cloud music's revenue from subscription members has finally increased to . year-on-year. In order to increase the revenue of the online music business,s Cloud has previously launched a series of measures such as "Yuan student membership", incentive advertising, vinyl subscription, multi-terminal music library rights and other discounts. Membership threshold and rights and interests improvement paid customers.



With the combined effect of cost reduction and efficiency improvement and online music business, s s achieved its first annual change in. But back to this big technical, as important as exploring the cause is the damage it caused. From the brand's perspective, this failure not only affects the user experience, but also a large number of negative social opinions will damage the brand image of s s. "Should I use s Cloud?", "Isn't it better to use other apps?", "It's just that the real technical staff was laid off", "Am I the only one who uses Bilibili to listen to songs?".