3. Create a separate design for mobile
When working with a graphic designer on your UX and UI, make sure you add a mobile copy to the brief. Creating a responsive design is not that time-consuming or costly, but it requires UX and UI knowledge to account for all the details.
The best graphic design tools help adjust web versions to mobile ones, and have the capabilities necessary to switch to mobile UI.
In some cases, your mobile version will need a mobile number data for calling different design solution. In others, you’d just need to simplify your animation elements or reduce the complexity of graphics where necessary.
Using mobile landing page templates can also ensure an optimized user experience on smartphones.
4. Avoid generic language in your CTA
Which button would you click: “Sign up” or “Get your free access”? There is a high chance you’d click a CTA that communicates some value because (like everyone) you ask yourself: “What’s in it for me?”
More generic CTAs like “Sign up” or “Start now” don’t communicate much value to a user and will most likely have a lower conversion rate compared to the button that’s more specific.
Avoid generic language in button text and instead focus on communicating the benefits a user will get if they take the desired action. That’s exactly what Curology does on their mobile landing page:
Mobile landing page example from Curology
5. Use mobile popups
If you already use popups for your desktop version, check out how they’ll look on mobile. Make sure they’re responsive and easy to interact with on smaller screens. Keep text to a minimum.
